Blog

When Important Event Messages Don't Reach Attendees

From your side, the communication happened. From theirs, it did not.

Why Every Event Should Help Build the Next One

Getting people to your event is one result. Getting them to come back is another.

A Full Room Can Still Be the Wrong Result

You filled the room. So why did the event still feel like a miss?

What AI Cannot Copy About Your Event

AI has made it easier for others to sound like you, but if you organize events you already have something much harder to imitate.

How Your Event Helps Cautious Prospects Trust Your Business

Before one of my events, I overheard an attendee asking another person whether she knew the organizer and what the organizer was selling.

Does event day stress you out?

Do you ever get that uncertainty and anxiety on event day, when it feels like there are too many things to keep track of?

Event Competitors

When you start a new event, you have two competitors.

Event Types

Should you allow anyone who RSVPs to attend your event?

Starting a New Event

When starting a new event, there's one thing that matters more than anything else.