Event Competitors

When you start a new event, you have two competitors.

It might seem like you're competing with other events, but your real competition is with:

1. The risk of you quitting Most events don't last long enough to build momentum and a community. That's why consistency is one of the most important parts of organizing an event.

2. People not caring The bigger the city, the more people there are, but also the busier they are. The true competition is people staying at home and not going to an event at all.

Unless you live in a very small town, competition from other events usually isn't something you need to worry about when you're starting out. For your purposes, in big cities, you can treat the pool of potential attendees as unlimited.

In NYC alone, the scale is massive.

The Javits Center hosts over 100 events a year and can hold tens of thousands of people at once. There are dozens of other conference venues that hold thousands of people, and they run events every week.

At any given time, there are tens of thousands of people in the city attending something: a concert, a meetup, a conference, a class, a networking event.

Besides the massive number of people, every day there are new people moving in, changing roles, changing interests, deciding to prioritize networking and community.

Your event is most likely a tiny pebble in a massive flow of people.