Starting a New Event

When starting a new event, there's one thing that matters more than anything else:

Consistency.

In the beginning, you worry about everything: Finding a space. Getting attendees. Speakers. Agenda. Logistics. Team.

But none of that creates momentum. Consistency does.

When we started our event, we had zero momentum. Some events had only a few attendees. Some were hard to organize. A few I was dreading.

Two things made it sustainable:

1. Each event was genuinely fun, even the small ones. I enjoyed it, so I kept going.

2. A simple rule: no matter what, the event happens.

Smaller room? Fine. 3 attendees? We'll switch to starbucks. No venue? It becomes a webinar.

The only non-negotiable was showing up. Everything else was a bonus.

Now we've had 32 events in a row!

Some were amazing, some were messy. But every single one added momentum.

Consistency signaled to attendees that this wasn't just a one-off event, but a community. If you keep showing up, you'll make real connections.

If you're starting something new, consider making "showing up" the only goal.

You'll figure out the rest along the way.